4.11 - 1251 ratings - Source

3.2.2 Sending the ads to the right people The next step in advertising is to identify the right people to send the ad to. ... So, ads with a higher priority could be delivered to cell-phones or instant messaging clients and ads with lower priority ... Coming up with a good generic interface for pervasive service providers whereby advertisers could specify rules for delivering advertisements is not an easy problem.

Author: Association for Computing Machinery, ACM SIGMOBILE.
Publisher: - 2002

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