The Marketing Century

The Marketing Century

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For instance, training materials are typically corporately branded, as are features of HR practice ranging from job adverts to job descriptions. Also, conversations about performance between managers and service employees automatically refer to the organisation by name, ... Consumer brand communities a€“ the role of social identity Strong brands such as Harley-Davidson, Apple and Volkswagen have, anbsp;...

Title:The Marketing Century
Author: The CIM
Publisher:John Wiley & Sons - 2011-03-03

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