Sharing Best Practices in Sport Marketing

Sharing Best Practices in Sport Marketing

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It is with tremendous pleasure that I share the enclosed contents drawn from more than eighty research presentations delivered at the Inaugural Sport Marketing Association Conference hosted by the University of Florida on 13 to 15 November 2003. Scholarly papers were presented on such subjects as corporate sponsorship, sport consumer behaviour, sport product branding, and technology's role in the promotion and sales process, all subjects of critical importance to those in pursuit of the best sport marketing practices.' -- From Richard Irwin's preface 'A Word From the President'.Financing sport. Morgantown, WV: ... Financing sport (2nd Edition). Morgantown, WV: ... King, B. (2002a). National pastime goes multinational: Booming Hispanic and Asian populations hold promise for all U.S. teams. ... Consumer behavior: Concepts and applications (4th ed ... Fundamentals of sport marketing (2nd ed.).

Title:Sharing Best Practices in Sport Marketing
Author: Brenda G. Pitts
Publisher: - 2004

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