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All of the Pentagram Partners - many internationally famed in their own right have contributed sections reflecting their own preoccupations andpecialisms. The first part of the book examines the different forms thatesign thinking may take, from storytelling to parody, pun and metaphor.istorical examples and Pentagram projects are featured throughout to provideisual commentary. In part two, qKnowledge and Methodq, thought-provokingssays by different partners demonstrate the diversity of methodology andpinion that remains Pentagram's hallmark.;The book then examines Pentagram'sutput in everything from product design and architecture to graphics, ackaging and art direction, and discusses the importance and implications ofhe client/designer relationship. The final section of the book outlinesentagram's structure, personnel and unique working methods. The result is aource book of creative ideas and practical insights for students androfessionals alike, documenting one of the most influential design companiesn the world today.Impulse gave us the opportunity to strengthen further the generic messages of instant photography and the Polaroid brand identity. Having learned about ... form of a manual for point-of-sale promotional packaging and display. This provides aanbsp;...

Author: Pentagram Design, David Gibbs
Publisher:Phaidon Inc Ltd - 1993

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