Motivational Marketing
The dealer asked me how much Ihad spent on maintenance for my American- made car in the past five years. When I thought about it, the car was in the shop every three months, on average, and Ia#39;d spent thousands in repairs. The brakes went every ... I knew from the moment I drove that car off the lot how much it would cost me to maintain that new BMW over the next five years. The dealer used theiranbsp;...
| Title | : | Motivational Marketing |
| Author | : | Robert Imbriale |
| Publisher | : | John Wiley & Sons - 2007-08-17 |
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