Marketing Insights from A to Z

Marketing Insights from A to Z

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a€cEven within the larger marketing group, there are frictions between marketing, the sales force, and customer service. Marketing began as a function to help the sales force sell better. Marketing helped by getting leads through advertising, anbsp;...

Title:Marketing Insights from A to Z
Author: Philip Kotler
Publisher:John Wiley & Sons - 2011-01-06

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