How to Write Successful Fundraising Appeals

How to Write Successful Fundraising Appeals

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Now, both in direct mail and in the digital arena, you can even use dynamic ask strings on your donation forms, strings that ... Or will you request a three-year pledge, a monthly commitment, a signature on a credit card authorization form a€” or something entirely different? ... A fundraising appeala€”a letter from one person to anothera€”is most powerful when it reflects the personal views and feelings of bothanbsp;...

Title:How to Write Successful Fundraising Appeals
Author: Mal Warwick
Publisher:John Wiley & Sons - 2013-05-24

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