Cutting marketing costs in Europe

Cutting marketing costs in Europe

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How Philips achieves inventory down, service up The quality of after-sales service is a key ingredient in retaining customer loyalty in Europea#39;s competitive markets. ... aquot;In the old days, when radios, for instance, consisted of a number of valves, a bit of wire and a speaker, you could ... Traditionally, we had a service stock list for each product (included in the service manual) prepared by our technical staff.


Title:Cutting marketing costs in Europe
Author: Business International S.A.
Publisher: - 1985
ISBN-13:

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